Assessing Media
Contents |
Introduction
The assessing media section deals with the appraisal of single media outlets. It is sub-structured around five main areas - Management, Techniques and Operations, Programming/Content, Cooperation/Networking, Audiences and Impact - to display methodologies for the evaluation of the performance of one of these fields.
The further sub-structuring shall facilitate access to methods for more detailed analyses, especially for self-assessment tools of media enterprises. Some items are further differentiated to take specification into account for Community Media and Public Service Media.
Users interested in M&E of different types of media (i.e. press, radio, TV, internet, social media, etc.) may consult the search function to quickly find specialised materials.
Assessing Management
Assessing co-operation / networking
In the areas of:
Assessing techniques and operations
- Assessing adequacy of equipment
- Assessing organisational structure and workflows
- Assessing staff qualification and learning processes
Quality of content and programs
- General professional norms and principles
- Quality indicators for content
- Quality indicators for format
- Quality of Programming Public Service Broadcasting
Assessing audiences
Assessing effects and impact
- Community Media: Participatory Community Impact Research
