Research Communication
Contents |
Introduction
‘Research communication’ is a term that describes activity and outputs relating to the communication of research content to different audiences; this includes all types of research outputs relevant in the development sector; ranging from scientific content, development research, policy research etc. Media play an important role as intermediaries in accessing research content and re-versioning it for popular audiences.
Assessing the production of research communication
Assessing the effective production of research media/communication
- Assessing the effectiveness of the content production
- Assessing communication capacity of researchers
- Assessing presentation and use of language of the research communication
Assessing the dissemination of research communication
Assessing how the research media/communication is distributed; an important focus here is the role of intermediaries significant in this area
- Assessing the quality and effectiveness of distribution strategies
- Assessing the appropriateness of the choice of channel (print, online, broadcast etc)
- Assessing the effectiveness of the audience targeting
- Assessing the participation of all intermediaries for distribution of research communication
- Assessing the participation of the media as intermediaries in research communication
- Assessing the effectiveness of media communication for research communication
- Assessing the effectiveness of peer publications for research communication
- Assessing interpersonal communication for research dissemination
Assessing the reception of research communication
Assessing how audiences receive the research media/communication
- Assessing audience reception of the research communication (by segments)
- Assessing reception of the research communication via different channels
- Assessing recall of the research communication
Assessing the impact of research communication
Assessing the impact of research media/communication; an important focus here is policy impact i.e. following the policy influencing chain
- Assessing the influence of the research on policy and tracking the policy influence chain
- Assessing the influence of the research on public debate
- Assessing individual impact: Knowledge, Attitude and Behaviour regarding the research commendation
- Assessing medium and long-term impact of the research communication (quantitative - based on empirical results based – e.g. on legume production, on medicine take-up etc)
- Assessing medium and long-term impact of the research communication (qualitative – providing indications of impact)
